How well ranked is my business website? What else can I optimize? Who are my competitors?
Today's article is about free tools and sources to evaluate your own websites. First of all, it's about getting an overview of what can be improved and what already works well.
Similarweb gives a good overview of where the visitors come from and how the traffic of a website has improved or deteriorated. The company uses various data sources for the analyses and subsequent evaluation, e.g. free browser extensions. In our experience, Similarweb gives the best overview of all providers that are not directly integrated. Although data is not 100% correct, the direction is usually correct. (Based on the experience of us with a few high traffic websites that we manage.)
Alexa is similar to Similarweb with the data information, but Alexa does not have as much data available, which slightly distorts the ranking. Nevertheless, Alexa is always a good second indicator to give an estimation. Partly, however, Similarweb and Alexa Ranking differ strongly.
Free analysis software to evaluate your own website. Google Analytics is the standard for website analysis. However, the data gained through the integration is used by Google for further purposes.
A fast speed of your website is important because it is one of the most important ranking factors for Google. This means: The faster your website loads, the better your chances are for good positioning of your page in the Google search results. Over 30% of visitors only click on the first search result. That is why it is important to use every possibility available to you. With Google PageSpeed Insights, you can find out how fast your site loads in no time.
Google loves ordered data, so it is important to integrate Rich Snippets. Rich snippets allow Google Crawler to estimate and evaluate the data of a website much better. He does not have to analyze the website extensively, e.g. whether a given price of a product is now displayed with or without VAT.
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