What is local SEO?
Search results are no longer simply search results. Many years ago, it was enough to optimize a website so that it was displayed on position 1. This first position was then displayed nationwide everywhere and all traffic was directed to this site. But in the meantime, things have changed a long time ago.
Google shows search results individually, e.g. in the city, you are in, the language you use when searching or the previous search terms you used. If a user from Ottawa, Canada is looking for a craftsman, he will only find craftsmen in the search results that come from the city.
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